MY PROJECTS EST. 2020
Enhancing digital experience with copy & designs across multimedia platforms.
HOY!
Brand identity that resonates with Filipino-American based on copy, design, & strategy.
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HOY!
Brand identity that resonates with Filipino-American based on copy, design, & strategy.
View Branding
JOURNEY
My Professional Experience
Digital Project Manager | Merch Studio | Jan 2025 – Present
- Developed a B2B digital campaign structure that targeted a new audience set by aligning the
message and design with client pain points, producing an 11-13x ROAS in 2026 (year to date). - Executed A/B tests on Meta ad creative copies and visuals, while leveraging Google Analytics to
track KPIs, improving website traffic by 129% and revenue by 41% in 2025. - Led system building initiatives by mentoring teams across email, ad campaigns, social media,
and web developers, creating a master schedule that enhances operational efficiency.
Digital Marketing Specialist | Karasu Corp Jan 2021 - Aug 2024
- Directed user analysis to further define the target audience and applied insights to optimize
email and advertising campaigns. Produced email/ads copy and design layout, generating an
average of 700% ROI per campaign using Klaviyo and Meta. - Increase the average order value by 72% by leading a website rebuilding project with UI/UX
developers, improving usability and organization of products and collections. - Coordinated cross functional teams to execute scheduling for product launches, ongoing
campaigns, promotions, and trends to improve brand awareness and customer trust.
Software Engineer Intern | Concho Resources - ConocoPhillips | Jan - Dec 2020
- Built a Python software that automated data transfers from oil rig constructors to data engineers, improving workflow efficiency by decreasing communication time between both teams.
- Created an interactive mapping system for the sales team, delivering actionable insights on land availability, oil depth, cost, and timelines.